Sunday, June 7, 2009

C+ive: Vision Statement

Enabling communities through partnerships, leveraging resources, positively impacting life, realising holistic and sustainable development for the greater good of all.


Enabling. . .

It’s a word we have used often at C+ve. It was picked over ‘facilitate’. It reflects ‘facilitating’ rather than imposition of ideas, action plans. It implies supporting as much is needed, rather than pushing support down someone’s throat. Implies supporting to improve capabilities……… to sell/ market / utilise/ consume products/ existing technologies. That there is something humble about being an enabler and not an enforcer.

Communities. . .

Its not an individual, but groups of people; it could be rural, urban, students, poor, farmers, any group.

There was a debate about doing more for rural specifically, but that was vetoed on the basis of being restrictive and if in the future one wanted to engage with students or hawkers from the urban area, one would technically violate one’s own vision!

Partnerships . . .

Reflects complete two-way give and take in the relationship, where C+ve understands that it would not have an identity if communities weren’t open to receive C+ve ideas, initiatives. That C+ve exists and has an identity because there are takers for its ideas. That C+ve can learn continuously from communities to improve delivery models.

Leveraging. . .
Leveraging as in utilising specific uses to the advantage of all partners.

Resources. . .

Initially, the words written here were ‘technology’ and ‘knowledge base’ to include traditional knowledge systems/ knowhow. But, it was felt that resources reflected a larger category . . all resources ……… human, minerals, forests, etc including technology and traditional knowledge base.

Positively. . .

Was chosen over the word ‘favourably’.

Though favourably has a gentle and open tone to it compared to positively which has a more determinate ‘thumping the desk’ kind of tone, ‘positively’ was picked as it is consistent with the name.

Impacting. . .

Picked over ‘changing’, ‘influencing’. Impacting sounds more positive, with change having been overutilised.

Life. . .

The initial phrase used was impacting ‘lives’, improving ‘quality of life’. The word life was chosen as it would reflect lives of all – of rural and urban people, animals, trees, everything that lives in the ecosystem. And it sounds a.l.i.v.e.!!!

Realising . . .

This word was picked over ‘rediscovering’ which probably has an ethereal quality to it, hoping to restore the glory of the past when humans lived in harmony with nature. But, it didn’t seem to include the freshness of the new.

Sustainable Development. . .

Some felt that the term ‘sustainable development’ was clichéd from overusage in development literature. But, it was felt that there was no better substitute to communicate the same message of ensuring that all development was long-lasting and self-sustaining, requiring minimal prop-ups for survival. Therefore, whatever products C+ve promotes must not make communities dependent.

Holistic. . .

It was felt that sustainable development reflected balance between environment and economic development but did not acknowledge cultural richness, traditional and spiritual knowledge systems, of which India has a rich repository. So, to include all these, the word ‘holistic’ was brought in.

Holisitic and sustainable development hopefully take care of Mc Namara’s 4Es . . . Economic efficiency, ecological compatibility, equity, endogeneity.

For the greater good of all. . .

‘All’ picked in favour of word ‘Planet’. Cause the Planet was limiting . . . not including other planets!
All – less defined, more inclusive.
Also went with the old term of ‘greatest good of all’.

Greater good. . .

Greatest good of all….. overused term
………………………………has a superlative sense of having arrived at the highest point with no more to climb.

Whereas ‘greater’ gives a sense of humbly accepting that one is only improving and accepting that there is more scope for improvement.

Initially, it was felt that ‘equal access and equal opportunity’, ‘equity’ were important end –results and must be incorporated but they again are oft-used terms and seem to sound like some rhetoric that is now scoffed at and is accompanied with cynicism.

However equity being an important core value for most members, this was included.