We want change. Most Indians are concerned about social issues and want to help make the world a better place but with the daily challenges of eking a livelihood, making time for social activism is difficult, almost impossible.
Traditional methods of activism like the boycott are uninspiring, stale and ineffective at solving today’s problems - it is passé activism of the 20th century.
In the 21st century, CONSUVISM is a method of activism that:
* Leverages consumer power to effect ‘win-win’ change through ‘conscientious consumerism’
* Makes the most socially-responsible business practices the most profitable choices
* Rewards businesses committed to improving the world we live in; bringing the greatest good to the greatest number through eco-friendliness of product and/or business practice.
* Fosters competition between businesses to expedite change for the better in the world we live in. The friendliest product, the friendliest store is rewarded with the largest number of consumers.
CONSUVISM is a strategy patented by C+ive, responding to fellow Indians frustrated by the disruption to livelihood of traditional methods of activism like hartals, bandhs chakka jams and petitions to MP’s, letters to editors, and silly slogans falling on deaf ears.
In the first micro initiative, C+ive is facilitating the distribution of food preserves, pickles and chutneys produced by Women's India Trust, based in Mumbai.
Women’s India Trust since 1968 has endeavoured to provide training and employment opportunities to unskilled and underprivileged women, drawing them into mainstream economic activity. Most importantly, empowering them with knowledge, power, self-reliance and prosperity.
C+ive is pleased to announce a 'beta testing' of the CONSUVISM strategy at the micro-level, before it is scaled up to more ambitious levels of consumer activism in due course, with growing mass support.
Instead of distribution of WIT products through large established retail chains, C+ive is facilitating the creation of a network of senior citizens, widows and the underprivileged, to distribute WIT products in their neighbourhoods, communities etc. Through such sales, participants earn up to 15% of the M.R.P. on the sale of each food product.
As a further value addition, this network would also accept orders of gift hampers of WIT products for all occasions, providing them with an additional opportunity to earn through commission.
With many people from all walks of life being adversely affected by the recession which has depleted their life savings by up to to 75% of its value, it is expected that selling WIT products through such a grass root network would help the many in a small way. Moreover, the proceeds of such sale helps WIT in its endeavours of making women and children self-reliant.
C+ive seeks your support in creating such a proactive consumer network in Bangalore and making it mutually beneficial for all involved.
Thereafter, C+ive will facilitate the creation of similar networks in other states with the support of C+ive membership.
If C+ive receives citizen support for this first exercise in Consuvism, we shall thereafter 'scale up' our attentions to the marketing and distribution of organic food, eco-friendly and renewable energy products and services to the benefit of the urban consumer in terms or affordable prices and quality and ofcourse change to our urban enviroment!
C+ive wishes to create a confidence of volume in:
* the farmer to invest more agricultural land in organic farming over time to meet such demand.
* the manufacturers of renewable energy products
* entrepreneurs who wish to invest their talents and business expertise in eco-friendly services and products
For further inquiries about the C+ive_ Consuvism initiative please email: citizen.positive@gmail.com
Traditional methods of activism like the boycott are uninspiring, stale and ineffective at solving today’s problems - it is passé activism of the 20th century.
In the 21st century, CONSUVISM is a method of activism that:
* Leverages consumer power to effect ‘win-win’ change through ‘conscientious consumerism’
* Makes the most socially-responsible business practices the most profitable choices
* Rewards businesses committed to improving the world we live in; bringing the greatest good to the greatest number through eco-friendliness of product and/or business practice.
* Fosters competition between businesses to expedite change for the better in the world we live in. The friendliest product, the friendliest store is rewarded with the largest number of consumers.
CONSUVISM is a strategy patented by C+ive, responding to fellow Indians frustrated by the disruption to livelihood of traditional methods of activism like hartals, bandhs chakka jams and petitions to MP’s, letters to editors, and silly slogans falling on deaf ears.
In the first micro initiative, C+ive is facilitating the distribution of food preserves, pickles and chutneys produced by Women's India Trust, based in Mumbai.
Women’s India Trust since 1968 has endeavoured to provide training and employment opportunities to unskilled and underprivileged women, drawing them into mainstream economic activity. Most importantly, empowering them with knowledge, power, self-reliance and prosperity.
C+ive is pleased to announce a 'beta testing' of the CONSUVISM strategy at the micro-level, before it is scaled up to more ambitious levels of consumer activism in due course, with growing mass support.
Instead of distribution of WIT products through large established retail chains, C+ive is facilitating the creation of a network of senior citizens, widows and the underprivileged, to distribute WIT products in their neighbourhoods, communities etc. Through such sales, participants earn up to 15% of the M.R.P. on the sale of each food product.
As a further value addition, this network would also accept orders of gift hampers of WIT products for all occasions, providing them with an additional opportunity to earn through commission.
With many people from all walks of life being adversely affected by the recession which has depleted their life savings by up to to 75% of its value, it is expected that selling WIT products through such a grass root network would help the many in a small way. Moreover, the proceeds of such sale helps WIT in its endeavours of making women and children self-reliant.
C+ive seeks your support in creating such a proactive consumer network in Bangalore and making it mutually beneficial for all involved.
Thereafter, C+ive will facilitate the creation of similar networks in other states with the support of C+ive membership.
If C+ive receives citizen support for this first exercise in Consuvism, we shall thereafter 'scale up' our attentions to the marketing and distribution of organic food, eco-friendly and renewable energy products and services to the benefit of the urban consumer in terms or affordable prices and quality and ofcourse change to our urban enviroment!
C+ive wishes to create a confidence of volume in:
* the farmer to invest more agricultural land in organic farming over time to meet such demand.
* the manufacturers of renewable energy products
* entrepreneurs who wish to invest their talents and business expertise in eco-friendly services and products
For further inquiries about the C+ive_ Consuvism initiative please email: citizen.positive@gmail.com
1 comment:
the scary part in India is that companies like Monsanto have been given a free hand. we have no idea whether we are eating genetically modified food! all we are told is "hybrid" tomatoes or vegetables. there's no mention of anything else. that smacks of misinformation precisely by companies like Monsanto.
Monsanto is known to be an extremely unscrupulous company, and they infiltrated government bodies in USA and have legislation passed in their favor. one can only wonder the amount of havoc they can wreak in a country with almost zero debate!
the irony is that of the indian elite about using renewable energy - just the other day, i saw mini mathur talking about going green. she drives an suv, has all the fluff excesses in the world and seems like stupidity when she says reduce whatever you can - the message is to reduce your carbon footprint, while showing her house which is like a wasteland of excess of everything for a middle class home - it'd have been better for her to just talk about reducing the footprint. the worst of the lot which i thought was that she drives a honda CRV which has a pathetic mileage of 7kmpl approximately. and she goes alone in that. much of the debate on environment is misplaced. we have successfully latched on to the western suv syndrome.
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